The state gave $18 million to the North Wilkesboro Speedway in 2022, with an additional $4 million each year after. So $26 million so far.
In 2023, they claimed to have "increased the value of the statewide economy by $42.4 million."
They claim that it "created 625 jobs... and led to over $20 million in direct construction and infrastructure investment in Wilkes County."
They also claim that "we had around 85,000 people that attended All-Star Race activities on the weekend." Even though it only has about 25,000 seats. Even though we only have 4 or 5 hotels, so maybe 1000 rooms available in the whole county.
I think that this number assumes that everyone in the county went to Fan Fest, so 65,000 people there and then 20,000 people at the actual race... ignoring whether those 20,000 were at Fan Fest so were counted twice.
They also claim that "the race brought in nearly $29 million in visitor spending." I have no idea where they got that number...